Art Director

Hello,
i’m Yaniv
Ashwal.

My specialization

Product Designer and Digital Creative Director, specialized in UI/UX, Branding and digital designs.

Social media

Designed engaging social media content including graphics, animations, and layouts that effectively communicated brand messages, enhanced user engagement, and fostered a consistent brand presence across various social media platforms.

Branding

Created cohesive brand identities through meticulous design strategies, crafting logos, color schemes, typography, and brand guidelines that resonate with target audiences and strengthen brand recognition across all platforms.

Creative

Conceptualized and executed innovative creative solutions across digital and print platforms, blending artistic vision with strategic thinking to deliver compelling visuals and narratives that captivate audiences and elevate brand storytelling.

UX / UI

Created intuitive and visually appealing user interfaces (UI) while ensuring seamless user experiences (UX) through extensive research, wireframing, prototyping, and user testing, resulting in improved usability metrics and enhanced user satisfaction.

My Experience

2020-2021
Freelancer at B Media
Chief graphic designer
Designer

Responsible for the digital products for the company’s customers.
Video designer and editor for all clients and their creative work.

2021-2022
Genesis
Chief graphic designer
Designer

Graphic designer in the creative department at Digital.
Responsible for large campaign products, branding works, video products, moves and more.

2022-2024
Adler chomski & Warshavsky
Art Director
Designer

Senior art director at an advertising company. Owns advertising budgets for large clients in the economy in the creative and design part. Leads 360 moves that include large TV commercials, digital products, billboards and digital moves on social networks. Manager and responsible for the overall visibility of each campaign from the clients I have.

Portfolio

All Creative Works,
Selected projects

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Tapuchips
BBQ Honey

Not New
Strauss Elite

Delicious like a
Quaker

Launching AD
Colmobil

Sauter
Electra Trade

TV sponsorships
Electra

Free Imagination
yes

Eurovision
yes

The Vacation
yes

Paybox Young
Paybox

Tapuchips Gourmet
Tapuchips

New Rum Flavors
Schweppes

POV
TikTok x Hoshen

Nofi Coffee
Alpro

Strauss Farmers
Strauss